"Now there's no audience applause at the end of a performance.
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"Likes are a motivation factor," Weiland told Business Insider. But Weiland says she's found it a harder to put as much effort into the content when she can't get a good idea of what her fans even want. Weiland's wildly intricate outfits and poses with her three kids and husband can take time to set up. It's affected how she's able to evaluate her audience's interest in a post, which she uses to figure out what content she should keep posting or move away from. Kate Weiland, a Canadian influencer known for matching family outfits, said it's been a "bummer" to post a picture and not be flooded with the droves of likes and comments she's used to receiving. Almost immediately, influencers noted that their posts are accruing fewer likes than they used before the test started. The removal of likes rolled out two months ago in seven countries: Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. Read more: Instagram is starting to cut off its most addictive feature, and it could have huge consequences for teens' mental health In a recent article for Huffington Post, affected users said they appreciated the less pressurized, more carefree version of Instagram without likes. But some consumers have started to share their reactions to the change. The results of the tested removal of likes are still being collected the test only rolled out in July to some users in seven countries. The "like" feature won't be hidden completely users can see the number of likes on their own posts, but not on others' pictures and videos. The platform has been testing out what it would look like without the "like" feature, claiming the feature will help to reduce its associated impacts on mental health and societal pressure. Instagram - one of those places for likes, comments, followers, and reblogs - has recently tried to curb that need.
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The easiest link that brings together social media's wide range of consumers and influencers is a simple need: validation.